Website Revamp

Overview

Revitalized the digital presence for Sustainable Progress and Equality Collective (SPEC), an organization providing paid learning opportunities to early career professionals, bootcamp graduates, and career changers.

Challenge

The existing website suffered from a fragmented information architecture, inconsistent visual language with 11 competing colors, and poor mobile responsiveness—creating barriers for SPEC's target audience.

Process

1. Conducted comprehensive research including heuristic evaluation, content audit, and stakeholder interviews to identify pain points and business objectives
2. Simplified the sitemap to a streamlined single-page structure with minimal subpages

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3. Refined the brand palette to a harmonious combination of turquoise and yellow, creating a light and welcoming aesthetic

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4. Designed a fully responsive experience prioritizing cross-device functionality

Results

Delivered a cohesive digital presence with enhanced scan-ability, improved navigation clarity, and a responsive design that serves users across all devices. The redesign maintained SPEC's core mission while significantly improving user experience and visual consistency.

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Skills Applied

• UX research and information architecture
• Brand refinement and visual design
• Responsive web design
• Stakeholder management
• Project timeline and budget oversight

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